Joico recently hosted the launch of it’s new curly hair line, CURLS LIKE US at Nikki Beach, Miami.
Curls come in all shapes and sizes, and there’s always room to learn how to make your curls bounce with the rhythm you desire. So naturally it was night celebrating curls, glam, and introducing Joico’s brand new curly hair line products. The evening was filled with luxury, education, and creativity, offering guests an exclusive experience designed to inspire and empower curly-haired beauties everywhere. Here’s a look at what made this night a truly standout event in the world of beauty and haircare.
A Celebration of Curls with twists and turns meant to inspire and light up your inner curl confessions. The new curl launch caters to all curl types and textures offering creative ways to style accordingly. The evening started with cocktails, mingling, and curl appreciation. Master hairstylists were walking guests through hands-on curly hair tutorials, showcasing a myriad of ways products can be used. Demonstrating innovative techniques for curly care, styling, and on the go glam using Joico’s latest; guests felt inspired to embrace their natural bounce.
The curl journey continued with a lavish three course dinner at the famed Nikki Beach in Miami. Which included delicious Caprese salad, Beef tenderloin and the splendid Tiramisu. Beautifully curated dishes with Miami’s tropical ambiance continued with special guest Dafne Evangelista sharing her own hair tips. The night was filled with culinary excitement, discovery, pro-tips, and empowering natural beauty.
Celebrating the individuality of curly hair with Curls Like Us!
