When it comes to launching a fragrance don’t leave the petals and scents far behind, because the sweet aromatic aromas leaves the imagination continuously exploring what’s next. And that’s exactly what’s happening with the newest Lancome launch, Idôle Peach N’ Roses The beauty brand went beyond the counter, and into the streets to create an epic playful scavenger hunt throughout Miami and New York.
It was a launch designed for exploration, as Lancome celebrated their newest fragrance launch release. Idole Peach N Roses event kicked off January 19th to February 1st blurring the lines between beauty, culture and real world discovery with activations throughout Miami and New York. Participants were invited to scan postings in their city, and experience the fragrance in real time; these were spontaneous moments, social moments, encouraging discovery through movement.
So where were these posters exactly? They were in high traffic neighborhoods throughout New York City and Miami, making each scan a participation with the Lancome campaign. It was an exploration with reward, an entry to win a full size bottle signed by Olivia Rodrigo. Alongside a treasure hunt to win a sample and share an instragram story capturing the moment; exploration with a beauty reward. Captivating the new sweet scent of Lancome’s Idôle Peach N’ Roses launch.
Image Source: Images Provided By Lancôme.
