Fashion Digital Conference in Los Angeles brings together brands, and marketing mavens from a series of company’s who come together to learn the hottest new strategies and trends in the online realm. Yes, it’s a day of panelists who engage and share trending questions in the digital space, but it’s also an opportunity to network and cross paths with like minded individuals.
The conference took place in the beginning of May and I was invited to moderate a panel titled: Living in a Social World, Optimizing Paid/Owned/ & Earned Media. Here, I put together key questions and key discussion circulating around important factors that contribute to a brands online and social presence and how this translates to strengthening a brands appeal.
Joining me on my panel was a series of marketing experts, fashion company founders, and a blogger. It was interesting and insightful to for the conference attendees to catch a glimpse of the inside of fashions social world through a variety of perspectives. And by a multitude of perspectives, I’m referring to the digital one. This in turn is what contributes to a successful conference, coming away with tidbits of useful information that will help you grow and flourish your ideas.
To outfit the conference, I chose a Darling UK floral dress in perfect Fashion Trend Forward style. Darling style is so dainty, yet sophisticated and very versatile. I love how the dress tied a front bow. I love pops of color and it perfectly paired with my coral and gold trim heels. Fashion is all about taking parts of your personality and styling based on your likes and of course the sparkle in your step!
To Outfit the Occasion I Was Wearing: Floral Darling UK Dress / Coral Satin and Gold Jerome C. Rousseau Heels